How we helped Swiss Federal Railways (SBB) revolutionize customer service with ServiceNow CSM

The complexities of managing multiple systems, meeting business demands, and driving digital transformation while maintaining the stability of an existing infrastructure are challenges many organizations facing. When Swiss Federal Railways (Schweizerische Bundesbahnen SBB) approached us to help modernize their customer service management, these challenges were at the forefront of our solution design. We knew that ServiceNow Customer Service Management (CSM) would be the key to creating an integrated, efficient, and scalable system—without the risk of destabilizing their essential operations. 

The Challenge: Balancing legacy systems and innovation

SBB’s Contact Center processes over 2 million customer interactions annually—around 6,000 cases each day. Their existing IT landscape was fragmented, with multiple customer service systems that were not integrated. This lack of integration led to manual consolidation of requests from phone calls, emails, and contact forms, slowing down response times and increasing operational costs.

SBB’s leadership team wanted to modernize and streamline their operations to meet their SBB 2030 Strategy goals: improving defect resolution times, increasing transparency, and embedding customer feedback into service development. However, with legacy systems and complex processes in place, modernization presented significant risks to operational stability—something any IT department can relate to.

Our solution: Seamlessly integrating ServiceNow CSM

As SBB’s trusted technology partner, we had previously worked with them to implement ServiceNow IT Service Management (ITSM) and Enterprise Service Management (ESM). Our deep understanding of their infrastructure allowed us to implement ServiceNow Customer Service Management (CSM) while keeping their existing systems intact and operational.

The new system unified customer interactions from multiple channels into one centralized platform. By using ServiceNow’s Agent Workspace and Advanced Work Assignment (AWA), SBB agents could automatically categorize and assign cases to the correct team, reducing manual work and speeding up case resolutions. This transformation allowed SBB to automate routine tasks without losing control of their legacy systems, ensuring seamless integration across departments.


“Through the close and intensive cooperation and the constant exchange of new ideas and innovative technical possibilities with the ServiceNow platform, we have been able to continuously drive forward the transformation needs for the benefit of passengers and employees.” - Ralph Karl Weber, ServiceNow region leader DACH at DXC Technology 


Key results: Maintaining stability while driving efficiency

Our solution helped SBB strike the perfect balance between maintaining the integrity of their existing systems and driving operational improvements:

  • Operational Efficiency: SBB’s Contact Center now processes over 6,000 cases daily with greater speed and precision. By automating case assignments and consolidating customer data into a single view, agents no longer need to navigate multiple disconnected systems.
      
  • Legacy System Integration: We integrated SBB’s legacy systems into ServiceNow’s modern platform, ensuring the continuity of essential services while adding new capabilities. This eliminated the risk of disruption—a top priority for IT Directors overseeing mission-critical infrastructure.
       
  • Cost and Time Savings: Automating 80% of compensation applications for national transport delays has significantly reduced manual workloads, allowing SBB to lower operational costs and focus more on complex issues.
        
  • Enhanced Employee Productivity: With streamlined processes and automation in place, SBB’s employees can now focus on more strategic tasks, leading to improved productivity across the IT and business teams. 

Innovation without disruption: Continuous improvement with ServiceNow

As you know, innovation doesn’t stop with a single implementation—it’s a continuous process. That’s why we worked closely with SBB to ensure that their digital transformation journey didn’t stop at deployment. By using ServiceNow Field Service Management and Dispatcher Workspace, we helped SBB support their Assisted Mobility (AMo) program, ensuring that passengers with reduced mobility could access transport services seamlessly.

This program required complex coordination with over 150 partners, many of them small businesses and non-profits. Our solution integrated all these parties into a single platform, automating data sharing and real-time communications while ensuring stability across the system. This level of innovation, combined with secure and reliable operations, is exactly what you need to keep systems afloat while driving digital transformation.

Real impact: Stability and agility in one solution

The impact of our solution at SBB is a testament to how ServiceNow CSM can help achieve goals without compromising on the reliability of existing systems:

  • Faster Issue Resolution: The unified platform allows customer enquiries to be resolved faster, reducing downtime and enhancing the customer experience.
  • Informed Decision-Making: By consolidating data across multiple systems, SBB’s leadership can now make more informed decisions about service improvements and IT investments.
  • Cost-Effective Transformation: The automation and integration capabilities of ServiceNow have helped SBB lower operational costs while increasing IT agility, allowing them to meet their 2030 strategic goals without overhauling their entire infrastructure.

“Since the introduction of the standardized end-to-end process, all customer enquiries have been systematically recorded and processed in ServiceNow, which means significant added value for our customers and employees. We are now able to recognize deficiencies in processes across departments and forward them to the responsible department. This means that our customers' problems can be solved much more quickly.” - Johann-Josef Jossen, Head of SBB’s Contact Center  


Learn more about ServiceNow Customer Service Management

ServiceNow Customer Service Management (CSM) offers the perfect blend of innovation and stability. It allows organizations to automate workflows, streamline case management, and provide proactive support across multiple channels—all while maintaining the reliability of legacy systems. ServiceNow’s real-time visibility into customer data empowers IT leaders to resolve issues faster, improve operational efficiency, and deliver seamless, personalized experiences that drive satisfaction. Its out-of-the-box integrations make it the ideal choice for complex IT environments where system downtime is not an option. 

Get in touch to drive your IT transformation

Are you ready to modernize your IT infrastructure without risking stability? Let us guide you through a seamless transformation. Whether you’re looking to streamline processes, integrate legacy systems, or automate operations, we have the expertise to help you succeed.

Contact us today to learn more about how ServiceNow CSM can help you maintain control while driving innovation in your IT organization.

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